Pointset

Sales Development as a Service

Sales Development as a Service

Qualified meetings with mid-market and enterprise buyers for B2B technology companies.

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No hires, no lock-ins, no worries.

How it works

Complex B2B technology needs a level-headed approach.

The four steps

  1. Step 1. Set up

    We agree your ideal customer, your offer and what counts as a qualified meeting.

  2. Step 2. Map

    We build your account list and score it on timing.

  3. Step 3. Focus

    We group businesses that share a reason to call, backed by your experience with customers like them.

  4. Step 4. Call

    Phone first. Every email and LinkedIn message is written by hand.

From a reason to call to a set meeting

  1. Signal

    A dated reason to act now.

  2. Bottleneck

    What is breaking inside the business.

  3. Cost

    How that costs the business money.

  4. Meeting booked

    With the budget owner and a written brief.

No invoice until your first meeting is booked. No lock-in.

How it Began

Shaun Redman, Founder of Pointset
Shaun Redman, Founder

In 2021 I hired a lead generation agency. $4,000 a month on a 3 month minimum paid in advance. It delivered 4 meetings and I was left holding the bag in front of the Founder.

I have spent 10 years selling complex SaaS to CFOs and CIOs at companies turning over up to $3B. I made President's Clubs along the way and I know how much that first meeting matters.

Pointset is the service I always wanted to buy.

Every call is to start a relationship and not a demo. ANZ is a small market and the contacts we call are people you will likely meet again. So every number is checked against the DNC Register, opt-outs are kept and conversations start on the right foot.

Before launch I tested the model for 12 weeks. It booked 61 meetings for three clients in high trust industries including cybersecurity, fintech and professional services.

The Proof

  • Cybersecurity SaaS

    Who
    They engaged a GTM agency for four months of high-volume cold email that booked 0 meetings with security and compliance leaders.
    What we did
    We identified the biggest shared characteristics of their customers in the last 12 months including an ISO 27001 audit just finished with a lean security team. Then we called companies in the same position.
    The result
    11 meetings in month one.

  • Fintech SaaS

    Who
    A complex payments product that only a finance leader can sign off.
    What we did
    We built the list around timing signals and called each finance leader with one dated reason to talk.
    The result
    21 meetings in eight weeks.

  • MSSP

    Who
    Top Australian Fortinet partner whose customers only engage when there is an underlying fault in the network.
    What we did
    We profiled their customers' before state, scanned 1,434 companies within their geography for the same traits and called IT leaders where the pain was most likely to be.
    The result
    10 meetings in four weeks.

Common questions

What is Sales Development as a Service?

An outside team that finds your buyers, starts the conversation and books the first meeting so your sales team can spend its time selling.

Is Pointset right for my business?

It is best suited to B2B companies with a defined product or service, at least a dozen customers and the ability to execute on sales.

Who makes the calls?

Australian sales professionals with mid-market and enterprise SaaS experience.

Do you use email and LinkedIn automation?

We lead with the phone because the reputation risk of automation now far outweighs its results, with the rest of the mix set by your market and campaign.

What if we don't have a defined outbound strategy?

We build it with you in the first call and the intake before any outreach starts.

What if it doesn't work?

You won't be invoiced until a meeting is booked.

Let's talk lead gen

  1. Step 1. Book a Call

    A free call that you leave with new ideas, market knowledge and our pricing.

  2. Step 2. Intake

    A short form and a 360° interview of your business.

  3. Step 3. Build

    We map your TAM, segment by ICP, prioritise and build call messaging.

  4. Step 4. Pointset

    Outreach starts 2 weeks from intake.

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P: +61 452 230 349E: shaun@pointset.com.au

Book 15 minutes (opens in a new tab)